As an ongoing freelance Creative Director, I've had the privilege of partnering with Creative Noize, an experiential marketing agency based in the U.S. Creative Noize specialises in culturally driven campaigns that seamlessly fuse live events, influencer strategy, digital storytelling, and community engagement, boasting an impressive client roster including Netflix, Nike, Adidas, RCA, and the American Red Cross. My core responsibility has been to define and evolve the agency’s visual identity and overarching creative direction, encompassing both its internal brand presence and the diverse campaigns we collaboratively produce. Their previous branding didn't reflect the calibre of their work or their high-profile clients, creating a clear opportunity to elevate their visual presence.